Getting back control of your marketing results? Insights into customer behavior and product interactions? We develop a Marketing Intelligence environment that makes impact. Focused on results and a short time-to-value due to our reusable modules.
The challenge in transforming into a data-driven organization? The focus often shifts too much toward technology. Result: a long and costly process that delivers little value.We help you establish the right strategy and infrastructure based on clear business cases. On one hand, we assist in developing these cases; on the other, we help design, implement, and deploy the systems. Most importantly, we help create actionable insights.
The (Cloud) Marketing Intelligence Hub we develop together (and is owned by you), is based on “battle-tested” base models. With these building blocks, we can quickly establish a solid foundation, which we can customize to your specific situation. This hub can be used for analysis, input for ML & AI, and marketing activation.This head start, combined with our experience in both the business and marketing sides, deep knowledge of marketing data and technology, allows us to create business value quickly.
In addition to setting up the (marketing) data infrastructure, we also help you analyze the data and actually use it in your daily operations and processes.Think of us as a flexible colleague, capable of handling multiple roles. We develop and manage the technical infrastructure and can also proactively assist with analyses, models, dashboards, and speak the language of marketers.
Integrate all first-party data, powering insights and activation.
Analyze, predict, and (hyper)personalize using AI/ML models.
How product interactions and characteristics are impacting performance.
Grip on your marketing efforts. Holistic insights into channel performance.
Unravel customer behavior, it’s impact on performance and generate useful input for personalization.
Multi-angle view on campaign & channel performance.
Capturing online behavior to fuel insights and activation.
A single source of truth for your customer data and a solid base for marketing activation.
